Participation Branding Activity1 – MagGrow Global
First, welcome to my website! This is a very exciting topic to me, and just to let you know ahead of time, you are reading my homework as well! This post is an assignment from my first course in a series of courses included in the Marketing in a Digital World MicroMasters certification on EDX.org. i was asked to “demonstrate my understanding of participation branding, for this activity, I was asked to curate content that demonstrates my knowledge on the topic of paid, earned, and owned media, as well as their differences and where they intersect.
I wrote about this topic in a way that will not only give credit to a brand that I believe deserves the attention, but I’ve also include metrics regarding the rising popularity and social mentions that have ensued from the success of probably the most innovative and well placed companies in the history of mankind.
There has been an outpouring of posts, articles, and press releases recently on just about every transmedia channel that you can think of regarding the topic of glyphosate. The concern mainly has been the rising rates of a multitude of diseases and health issues, that have been witnessed rising in step with the application rates of glyphosate.
In case you don’t know, glyphosate is the active chemical and round up. Part of the reason for this rise in health issues, is the fact that the weeds are developing a tolerance to the chemical. The problem with that, is that the chemical works through the shikimate pathway, which was the main reason why glyphosate was thought harmless for years. Humans don’t have a shikimate pathway. However, our gut bacteria does.
What is happening, over time, is at a biomolecular level, this chemical is causing our gut bacteria cells to rupture, thereby causing toxic leaks in our bloodstreams and our bodies. So what you have in the end, is the weeds getting stronger and more resistant to the chemical, and humans getting sicker and sicker as a result. (Which explains all the hype)
There’s one company, however, that has made revolutionary progress in the spray technology industry, that may end up playing a key role in the control of the rates of application of this chemical. It’s surprising that there hasn’t been more hype about them, because their patented technology will increase the efficacy of applications, and reduce sprayoff, and overall chemical rates tremendously… This company is MagGrow…
Why MagGrow is “Big Boy Branding” in 2017
MagGrow, a division of Thrive Industries, has come out with a patented technology designed to magnetize the spray booms of the application tractors. What this does, is it sets the chemicals and water to be attracted to the gravitation gravitational field of the plants. All plants and everything on earth has its own gravitational field. So what this technology allows, is the application rates to be more precise, with less spray off, drift, runoff, and all the other factors that are intrinsic to chemical application.
As a matter of fact, MagGrow claims that this technology will reduce the application rates of needed water and chemicals by up to 70 to 80%. What this is doing, is revolutionizing the chemical application industry, and the KILLING in social media for this company has just begun!
Now with the diseases and health issues on the rise and as many people that are blogging about this issue, along with the fact that we are looking at either mass extinction or possible epidemics because of it, you would think that this company would get more attention. Please share this post, and if your curious, this is my homework assignment as well, I just wanted to use this opportunity to find out more about MagGrow, and blow them up a little because they could really help. You will find sections at the bottom where I have done some market research on MagGrow, and separated their various types of media into sections. If this bores you, I apologize!
Why MagGrow Deserves Our Shares!
According to Gary Wickham, CEO and co-founder of MagGrow Global, MagGrow’s patented technology is going to transform the world of crop protection spraying. Mr. Wickham States that 80% of the total available water in Asia, Africa, and California is used on agriculture alone. He states that this challenge can only be matched through sustainable innovation. (Using less to grow more)
Here’s the Problem
How Does MagGrow Work?
As you can see below, for the activity, I have seperated Thrive Industry’s Owned, Earned, and Paid media out to demonstrate that I know the difference.
As far as where they intersect, I would have to say that this is a good example. Not to mention the $100,000 they got from Wells Fargo. If they weren’t trying, this wold have never been possible, and I would have never known about them either.
This Forbes articleaddresses how some big farms in California, such as Driscoll’s Berries are deploying robots in an attempt to drop costs in any way possible. This is in fear mainly, sue to a number of things, including the rising minimum wage in california, Trump’s orders to reduce immigrancy, and other problems that farmers are facing, that left unattended, could eventually end up endangering their livelihood as farmers.
SVG & THRIVE Announce $1m Investment In Third Cohort
SVG Partners Launches THRIVE III Open Innovation Program And Welcomes New Strategic Partners
USA Today, 10 Named THRIVE Accelerator Winners
USA Today, Who wins from Trump immigration policy?
Robotic berry pickers, for a start
The Salinas Californian, Big data, robotics lead THRIVE top 50
KSBW, Thrive young innovators challenge inspires students to go for tech jobs
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My Other MicroMasters Assignments
Digital Branding and Engagement